The buell motorcycle company was an american motorcycle manufacturer based in east troy, wisconsin, and was founded in 1983 by ex-harley-davidson engineer erik buell. harley-davidson acquired 49% of buell in 1993, and buell became a wholly owned subsidiary of harley-davidson by 2003. on november 17, 2006, buell announced that it had produced and shipped its 100,000th motorcycle.
on october 15, 2009, harley-davidson announced the discontinuation of the buell product line as part of its strategy to focus on the harley-davidson brand. the last buell motorcycle was produced on october 30, 2009, bringing the number manufactured to 136,923.
in november 2009, erik buell announced the launch of erik buell racing, an independent company run by erik buell which initially produced race-only versions of the 1125r model, then subsequently offered an updated 1190rs model for the street or the track, and is currently producing a further improved 1190rx model which is also intended for street or track use.