Shoppers who call oklahoma home shop at homeland stores' supermarkets. the regional grocery chain, a division of grocery distributorassociated wholesale grocers (awg), operates more than 45 stores throughout oklahoma and a single store in kansas. awg operates homeland stores through its associated retail grocers subsidiary and supplies the majority of the products sold in homeland stores. the stores sell groceries and general merchandise; most have delicatessens, pharmacies, and some have specialty departments (ethnic foods, floral services, seafood). homeland still has struggled as a result of stiff competition from wal-mart and other rival chains.