Purebeauty appeals to your personal sense of aesthetics. the beauty product retailer operates about 40 company-owned stores and some 39 franchise locations under the purebeauty, beautyfirst, and beauty express names in 6 us states. in addition to selling cosmetics, hair and skin care products, fragrances, candles, and more, purebeauty provides consultation and professional salon services (including hairstyling and skin treatments). formerly a subsidiary of salon-giant regis, purebeauty was sold to salon and spa operator premier salon canada in 2009 when regis unloaded its trade secret beauty products retail division. in late 2011 purebeauty filed for chapter 11 bankruptcy protection.