Sir rocco forte has wasted no time proving that the hotel business really is his strong suit. after his family's hotel business slipped through his hands in a 1996 hostile takeover by what is now compass group, forte decided to launch his own luxury hotel company. the hotelier set out to conquer europe's capitals, one city at a time. today rocco forte hotels boasts approximately a dozen "luxe" properties in such locales as brussels; edinburgh, scotland; florence, italy; frankfurt; geneva; london; munich; and rome. the company also manages two st. petersburg, russia hotels (one of which it owns).