Sony entertainment television or set, is a hindi-language based general entertainment television channel in the indian subcontinent. it was launched in october 1995 and is owned by sony pictures networks india pvt. ltd. (formerly msm), a subsidiary of sony pictures entertainment. the network carried c.i.d. and kaun banega crorepati. sony entertainment television unveiled its brand refresh, complete with a new logo and brand identity, and changed its logo on its 21st anniversary while premiering the kapil sharma show on 19 november 2016.