Twelv’s vision is to combine a creatively common perspective for an audience that has a refined taste but is a bit tired of the usual high-end fashion magazines. this includes the in-the-know, city and international tastemakers who express themselves as a real movement through music, fashion and art. twelv will feature the most dynamic mix of band reports, actor interviews, behind-the-scenes coverage of art in progress, and of course, fashion. twelv will donate 12% of magazine and web sales to charities such as the world food program usa (wfp usa), médecins sans frontières (msf) and united nations development programme (undp). twelv will also be in collaborations with fashion brands to create unique items for sale with the profit going directly to several charitable organizations.