W is a monthly american fashion magazine published by condé nast, who purchased original owner fairchild publications in 1999. it was created in 1971 by the publisher of sister magazine women's wear daily, james brady. the magazine is an oversize format – ten inches wide and thirteen inches tall. stefano tonchi is the editor of w; lucy kriz is the vice president and publisher. w magazine has a reader base of nearly half a million, 469,000 of which are annual subscribers. 80 percent of the magazine's readers are female and have an average household income of $135,840.